DElhi, India
Digital Learning Platform for Developers
UI/UX Design
Web
Ed-tech
Introduction
CipherSchools is an educational B2B company, that connects students to skilled industry experts through mentorship in their training camps that are associated with colleges.
Timeline
Jul 21 - Oct 21
Platform
Web
Type
UI/UX Design
Industry
Ed-Tech
Project Summary
I was the solo designer there and I have to design a web-based learning platform for students, who wants to learn how to code.
At that time CipherSchool was managing their recorded videos through Google Drive, whenever they started their training camps they stored their recorded videos on Google Drive and gave access to students to watch the recording from shared folders.
Now they want to develop a platform where students can watch the recorded videos of training camps and other free development courses to enhance their skills.
Sneak Peak
Problem
We have to design a user-friendly platform so that users can adopt the platform and we have to retain the users so they complete any course they have started.
Goals
User Goals
Based on User Interviews and Surveys
· A simple platform to view recorded videos
· Ways to know more about upcoming training camps
· Know about other relevant coding languages
Business Goals
Increase the member on the platform and retention on the platform. Our business metrics to look for
· Increase retention in time spent on the platform
· Increase motivation to visit the platform daily
Our User
Our target users are college students who want to get industry experts' insights and learn more about other coding languages.
Process
We conducted design sprints to facilitate collaboration cross-departments. Content Mangers, Training Camp Managers and Creatives contributed their fresh ideas in this sprint. The purpose of these sprints is to align everyone on the same goal—To improve our consumer experience by solving our business and user's problems.
We mapped each archetype to their user journey on the platform, with their respective success metrics. We went through many iterations. The initial designs went through several user tests, discussions with operations, and different teams to ensure we have a friendly and scalable user experience.
To validate our designs or test prototypes, we did remote usability testing and user interviews on the final design.
